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~language:"eng"
~person:"Román, Sergio"
~subject:"B2B"
~subject:"Deutschland"
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B2B
Deutschland
B-to-B-Marketing
2
Business-to-business marketing
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Lieferantenmanagement
2
Salespeople
2
Selling
2
Supplier relationship management
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Verkauf
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Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Hierarchical position of the buyer
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Konsumentenverhalten
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Kundenservice
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Kundenzufriedenheit
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Perceived adaptive selling
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sales
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service encounter
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teleological approaches
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Román, Sergio
Corsaro, Daniela
4
Rodríguez, Rocío
4
Svensson, Göran
4
Kowalkowski, Christian
3
Maggioni, Isabella
3
Backhaus, Klaus
2
Bag, Surajit
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Bertini, Marco
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Casidy, Riza
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Chatterjee, Sheshadri
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Christodoulides, George
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Ehret, Michael
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Gupta, Shivam
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Henseler, Jörg
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Høgevold, Nils
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Karwan, Mark H.
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Keränen, Joona
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Klarmann, Martin
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Kuppelwieser, Volker
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Lacka, Ewelina
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Murray, Chase
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Möhring, Monika Maria
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Otero-Neira, Carmen
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Pagani, Margherita
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Pardo, Catherine
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Raddats, Chris
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Raj, Ritwik
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Rana, Nripendra P.
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Salonen, Anna
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Schönhoff, Alejandro-Marcel
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Sivarajah, Uthayasankar
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Sun, Lei
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Terho, Harri
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Voigt, Kai-Ingo
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Aarikka-Stenroos, Leena
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Abfalter, Dagmar
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Abu Farha, Allam K.
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Adhikari, Arnab
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International journal of business excellence
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Comparing the life-cycles of service sales between buyers and sellers in business relationships through a teleological lens
Rodríguez, Rocío
;
Svensson, Göran
;
Román, Sergio
- In:
International journal of business excellence
15
(
2018
)
1
,
pp. 95-113
Persistent link: https://www.econbiz.de/10011954188
Saved in:
2
Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Román, Sergio
;
Martín, Pedro Juan
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 364-373
Persistent link: https://www.econbiz.de/10010393925
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