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~language:"eng"
~person:"Stanton, John"
~subject:"Marktforschung"
~type_genre:"Aufsatz im Buch"
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Marktforschung
Australia
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Australien
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Consumer behaviour
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Ethnic group
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Ethnische Gruppe
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Aufsatz im Buch
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Stanton, John
Levy, Sidney J.
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Pires, Guilherme
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Stanton, Patricia J.
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Selected papers 2008 Business & Economics Society International Conference ; Volume 2
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ECONIS (ZBW)
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The relevance of minority ethnic groups for marketing : a research framework
Pires, Guilherme
;
Stanton, John
;
Stanton, Patricia J.
-
2008
Persistent link: https://www.econbiz.de/10011927781
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