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~language:"eng"
~person:"Stilley, Karen M."
~subject:"Einkaufszentrum"
~subject:"Verkaufsförderung"
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Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
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2
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 27-52
Persistent link: https://www.econbiz.de/10003857389
Saved in:
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