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~language:"eng"
~person:"Terlutter, Ralf"
~subject:"Advertising"
~subject:"Werbepsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Werbepsychologie
Advertising effects
21
Werbewirkung
21
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11
Consumer behaviour
8
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8
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8
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English
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Terlutter, Ralf
Pelsmacker, Patrick de
24
Eisend, Martin
19
Septianto, Felix
17
Yoon, Hye Jin
17
Rosengren, Sara
16
Diehl, Sandra
15
Gierl, Heribert
15
Taylor, Charles Raymond
15
Yoon, Sukki
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
13
Dens, Nathalie
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Rozendaal, Esther
10
Sayedi, Amin
10
Wilson, Rick T.
10
Wu, Linwan
10
Chang, Chingching
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Bakir, Aysen
8
Bellman, Steven
8
Galasso, Vincenzo
8
Kareklas, Ioannis
8
Nannicini, Tommaso
8
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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Cutting edge international research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Breaking new ground in theory and practice
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
12
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1
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
2
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
3
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
4
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
5
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
6
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
7
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
8
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
9
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
10
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
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