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~language:"eng"
~person:"Ul Rehman, Shakeel"
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Ul Rehman, Shakeel
Rather, Raouf Ahmad
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
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Does gamification effect
customer
brand
engagement
and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
2
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
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