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~language:"eng"
~person:"Voigt, Kai-Ingo"
~subject:"B2B"
~subject:"Deutschland"
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Voigt, Kai-Ingo
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurship and small business
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ECONIS (ZBW)
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Who invests why? : an analysis of investment decisions in B2B or B2C equity crowdfunding projects
Jovanović, Tanja
;
Brem, Alexander
;
Voigt, Kai-Ingo
- In:
International journal of entrepreneurship and small business
37
(
2019
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012056936
Saved in:
2
Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.
;
Pommeranz, Benjamin
;
Weisser, Julia
; …
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
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