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~language:"eng"
~person:"Vrontis, Demetris"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
37
Innovation
29
Marketing management
26
Marketingmanagement
26
Firm performance
25
Unternehmenserfolg
25
Beziehungsmarketing
23
Relationship marketing
23
Brand management
22
KMU
22
Markenführung
22
SME
22
Strategic management
21
Strategisches Management
21
Innovation management
19
Innovationsmanagement
19
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19
Wissensmanagement
19
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16
Italy
16
Multinationales Unternehmen
16
Transnational corporation
16
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15
Bibliometrics
14
Bibliometrie
14
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14
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14
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14
Social web
14
Marketing
13
Stakeholder
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Weinbau
13
Wine industry
13
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13
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12
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12
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37
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Article in journal
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37
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English
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Vrontis, Demetris
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Global business & economics review
4
Journal of business research : JBR
4
Journal of transnational management : the official journal of the International Management Development Association
4
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
International journal of technology marketing : IJTMkt
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Ekonomski pregled
1
European journal of cross-cultural competence and management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international management
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The marketing review
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
37
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31
Green marketing and consumer behavior : the case of gasoline products
Singh, Satyendra K.
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of transnational management : the official …
16
(
2011
)
2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10009266817
Saved in:
32
Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
Saved in:
33
Always-on mobile phone behaviour impulsive and postmodern consumers
Altintas, M. Hakan
;
Gursakal, Necmi
;
Kaufmann, Hans Rüdiger
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154585
Saved in:
34
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
35
A new consumer relationship model : the marketing communications application
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 499-521
Persistent link: https://www.econbiz.de/10003928843
Saved in:
36
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Saved in:
37
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
Saved in:
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