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~language:"eng"
~person:"Wiedmann, Klaus-Peter"
~subject:"Deutschland"
~subject:"Management"
~subject:"SME"
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Deutschland
Management
SME
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
14
Markenführung
14
Luxury goods
13
Luxusgüter
13
Brand image
8
Markenimage
8
Brand
7
Markenartikel
7
Beziehungsmarketing
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Relationship marketing
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Germany
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Corporate reputation
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Firmenimage
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English
German
68
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Wiedmann, Klaus-Peter
Bloom, Nicholas
135
Van Reenen, John
118
Czarnitzki, Dirk
108
Fritsch, Michael
103
Audretsch, David B.
88
Warner, Malcolm
66
Kraus, Sascha
62
Sadun, Raffaella
60
Drucker, Peter F.
58
Peters, Bettina
57
Wagner, Joachim
57
Rammer, Christian
56
Rowley, Chris
54
Schmidt, Tobias
54
Holst, Elke
49
Sofka, Wolfgang
48
Clegg, Stewart
47
Griffin, Ricky W.
41
Rennings, Klaus
41
Kaiser, Ulrich
40
Zülch, Henning
40
Cantner, Uwe
39
Kraft, Kornelius
39
Memmel, Christoph
39
Grimpe, Christoph
36
Schermerhorn, John R.
35
Hussinger, Katrin
34
Lehmann, Erik
34
Mazzarol, Tim
34
Schnabel, Claus
34
Bilgin, Mehmet Huseyin
33
Child, John
33
Danis, Hakan
33
Homburg, Christian
33
McKenzie, David J.
33
Harhoff, Dietmar
32
Addison, John T.
30
Robbins, Stephen P.
30
Vrontis, Demetris
30
Brettel, Malte
29
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Corporate reputation review : an international journal
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Future research directions based on a critical assessment of reputation
management
in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
2
The importance of brand heritage as a key performance driver in marketing
management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
3
A quantitative portfolio simulation model and a critical view of the BCG portfolio approach
Merten, Peter P.
-
1987
Persistent link: https://www.econbiz.de/10000738866
Saved in:
4
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
5
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
6
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
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