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~language:"eng"
~source:"econis"
~subject:"B-to-B-Marketing"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
Customer integration
73
Kundenintegration
73
Beziehungsmarketing
22
Relationship marketing
22
Innovationsmanagement
19
Innovation management
18
Produktentwicklung
18
New product development
16
Betriebliche Wertschöpfung
14
Value creation
14
Innovation
10
Consumer behaviour
9
Dienstleistungssektor
9
Konsumentenverhalten
9
Social Web
9
Social web
9
Service industry
7
Dienstleistung
6
Dienstleistungsmanagement
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Open Innovation
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Open innovation
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Deutschland
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Dienstleistungsinnovation
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Germany
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Informationstechnik
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Internet marketing
4
Kundenzufriedenheit
4
Marketing
4
Online-Marketing
4
Product design
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4
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4
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Abrell, Thomas
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Ehret, Michael
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Fließ, Sabine
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Haase, Michaela
1
Ivanova-Gongne, Maria
1
Jacob, Frank
1
Kleinaltenkamp, Michael
1
Koporcic, Nikolina
1
Nyström, Anna-Greta
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Törnroos, Jan-Åke
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ECONIS (ZBW)
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Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
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2
Customer knowledge and user knowledge in innovation of complex products in B2B firms
Abrell, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011900941
Saved in:
3
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
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