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~language:"eng"
~source:"econis"
~type_genre:"Graue Literatur"
~type_genre:"Guidebook"
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Advertising industry
53
Werbewirtschaft
53
Theorie
19
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13
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11
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11
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Silk, Alvin J.
7
Gabszewicz, Jean Jaskold
5
Laussel, Didier
5
Sonnac, Nathalie
5
Berndt, Ernst R.
4
Bultez, Alain V.
4
Naert, Philippe Antoine
4
Arzaghi, Mohammad
3
Jullien, Bruno
3
Anderson, Simon P.
2
Crampes, Claude
2
Davis, James C.
2
Haritchabalet, Carole
2
King, Charles
2
Peitz, Martin
2
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2
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2
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6
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Série des documents de travail / Centre de Recherche en Économie et Statistique
3
Working paper / European Institute for Advanced Studies in Management
3
Working papers / Harvard Business School, Division of Research
3
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2
Discussion paper / Centre for Economic Policy Research
1
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1
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1
Harvard Business School Research Paper Series # 15-093
1
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1
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1
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1
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1
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1
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1
The economics of the service sector in Canada
1
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1
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1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
Working paper / Department of Commerce, College of Business, Massey University
1
Working paper / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
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41
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
42
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
43
Sensus van besigheidsdienste, 1987
1989
Persistent link: https://www.econbiz.de/10000799609
Saved in:
44
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
45
The role of advertising agencies in Canada's service sector
Palda, Kristian S.
-
1988
Persistent link: https://www.econbiz.de/10000769721
Saved in:
46
Robustness of models of sales response to advertising : a purely academic issue?
Bultez, Alain V.
;
Vanneste, Carine
-
1988
Persistent link: https://www.econbiz.de/10000776598
Saved in:
47
Informative advertising and competition : a non-cooperative approach
Gary-Bobo, Robert
;
Michel, Philippe
-
1988
Persistent link: https://www.econbiz.de/10011842999
Saved in:
48
When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
Saved in:
49
An examination of advertising repetition effects by means of learning theory
Vuokko, Pirjo
-
1987
Persistent link: https://www.econbiz.de/10000726178
Saved in:
50
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
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