Richly, Marc A. - In: Junior Management Science (JUMS) 7 (2022) 5, pp. 1224-1241
data. To maximize the value of big data, literature offers first insights in building BDA capabilities (Gupta and George …-lasting game changer for businesses. Here, this thesis discusses differences among digital capabilities, IT capabilities, that … research stared addressing by 1990, and BDA capabilities. A major finding is that building IT capabilities is considered as an …