Austin, Robert D.; Devin, Lee - In: Journal of Business Strategy 31 (2010) 4, pp. 59-69
. In this paper, we show that the “arts‐in‐business movement” is no mere fad, that it is, in fact, driven by fundamental … economic forces, two tectonic shifts moving the business world. Financial crises and other like disruptions not withstanding …, business success in a not‐too‐distant future will, for many companies, require a new understanding of art and art making, a …