//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz im Buch"
~type_genre:"Nachschlagewerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Öffentlichkeitsarbeit
Advertising
507
Werbung
507
Advertising effects
120
Werbewirkung
120
Internet marketing
73
Online-Marketing
73
Consumer behaviour
72
Konsumentenverhalten
72
USA
63
United States
63
Brand management
32
Markenführung
32
Marketing management
27
Marketingmanagement
27
Theorie
26
Theory
26
Marketing
23
Psychology of advertising
22
Werbepsychologie
22
Advertising industry
19
Social Web
19
Social web
19
Werbewirtschaft
19
Target group
16
Zielgruppe
16
Brand
15
Markenartikel
15
Advertising planning
14
India
14
Indien
14
Werbeplanung
14
Cultural identity
12
Deutschland
12
France
12
Frankreich
12
Germany
12
International marketing
12
Internationales Marketing
12
Kulturelle Identität
12
Preismanagement
12
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz im Buch
Nachschlagewerk
Article in journal
71
Aufsatz in Zeitschrift
71
Book section
11
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
7
Graue Literatur
4
Hochschulschrift
4
Non-commercial literature
4
Lehrbuch
3
Textbook
3
Thesis
3
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Fallstudie
2
Konferenzschrift
2
Bibliographie
1
Collection of articles written by one author
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
Sammlung
1
more ...
less ...
Language
All
English
German
21
Undetermined
1
Author
All
Aktan, Ercan
1
Andersen, Sophie Esmann
1
Casaqui, Vander
1
Durau, Julia
1
Eisend, Martin
1
Ewen, Stuart
1
Grove Ditlevsen, Marianne
1
Ha Kieu Tan Luu
1
Jo, Samsup
1
Küster-Rohde, Franziska
1
LaTour, Kathryn A.
1
Ngo, Ny
1
Ngoc Bich Nguyen
1
Nguyen Minh
1
Nielsen, Martin
1
Ozupek, Mehmet Nejat
1
Pollach, Irene
1
Rittenhofer, Iris
1
Tran, Hai
1
Tran, My
1
Tran, Xuan
1
Ward, Ronald W.
1
Williams, Raymond
1
more ...
less ...
Published in...
All
The advertising and consumer culture reader
2
Breaking new ground in theory and practice
1
Consumer culture in Latin America
1
Handbook of hospitality marketing management
1
Handbook of research on effective advertising strategies in the social media age
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Nachhaltigkeit in der Wirtschaftskommunikation
1
The moral compass of public relations
1
Tourism and opportunities for economic development in Asia
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
2
Interplay in the digital media environment : putting focus on the blurring line between advertising and public relations in South Korea
Jo, Samsup
- In:
The moral compass of public relations
,
(pp. 185-193)
.
2017
Persistent link: https://www.econbiz.de/10011586446
Saved in:
3
Impact of advertising and public relations on tourism development in Da Nang, Vietnam
Tran, Xuan
;
Nguyen Minh
;
Ha Kieu Tan Luu
;
Ngo, Ny
;
Tran, My
- In:
Tourism and opportunities for economic development in Asia
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011715491
Saved in:
4
Corporate advertising at the age of social media
Aktan, Ercan
;
Ozupek, Mehmet Nejat
- In:
Handbook of research on effective advertising …
,
(pp. 197-212)
.
2015
Persistent link: https://www.econbiz.de/10011283753
Saved in:
5
Sustainability in business communication : an overview
Andersen, Sophie Esmann
;
Grove Ditlevsen, Marianne
; …
- In:
Nachhaltigkeit in der Wirtschaftskommunikation
,
(pp. 21-46)
.
2013
Persistent link: https://www.econbiz.de/10010198013
Saved in:
6
Images of work for consumption : factory's representations in ideological propaganda and advertising
Casaqui, Vander
- In:
Consumer culture in Latin America
,
(pp. 149-162)
.
2012
Persistent link: https://www.econbiz.de/10009678270
Saved in:
7
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
8
Advertising : the magic system
Williams, Raymond
- In:
The advertising and consumer culture reader
,
(pp. 13-24)
.
2009
Persistent link: https://www.econbiz.de/10003848330
Saved in:
9
"Educate the public!"
Ewen, Stuart
- In:
The advertising and consumer culture reader
,
(pp. 38-53)
.
2009
Persistent link: https://www.econbiz.de/10003848349
Saved in:
10
Advertising, public relations and crisis management
LaTour, Kathryn A.
- In:
Handbook of hospitality marketing management
,
(pp. 153-185)
.
2008
Persistent link: https://www.econbiz.de/10003804203
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->