Abd Rahman, Azmawani; Asrarhaghighi, Ebrahim; Ab … - In: Journal of Islamic Marketing 6 (2015) 1, pp. 148-163
Purpose – The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a Halal product. Despite the importance of the Halal cosmetic market for both producers and consumers, the existing literature focusses on Halal food products, and only a limited...