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~language:"eng"
~subject:"Advertising"
~subject:"Kognition"
~subject:"Verbraucher"
~type_genre:"Hochschulschrift"
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
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2020
Persistent link: https://www.econbiz.de/10012203501
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Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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