//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Advertising effects"
~subject:"Markenimage"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenimage
Product Placement
7
Product placement
7
Fernsehprogramm
2
Fernsehwerbung
2
Nash equilibrium
2
Nash-Gleichgewicht
2
Television advertising
2
Television programme
2
Theorie
2
Theory
2
Werbewirkung
2
2004-2007
1
Allgemeinbildende Schule
1
Brand management
1
Computerspiel
1
E-commerce
1
Electronic Commerce
1
Estimation
1
Fernsehen
1
Food trade
1
Gerechtigkeit
1
Internet usage
1
Internetnutzung
1
Justice
1
Knowledge transfer
1
Lebensmittelhandel
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Retail assortment
1
School
1
School of general education
1
Schule
1
Schätzung
1
Social Web
1
Social web
1
Sortiment
1
Technischer Fortschritt
1
Technological change
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Working Paper
Article in journal
193
Aufsatz in Zeitschrift
193
Aufsatz im Buch
16
Book section
16
Conference paper
3
Konferenzbeitrag
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
German
3
Author
All
Küster Boluda, Inés
1
Pardo, Elena
1
Ridder, Geert
1
Sovinsky, Michelle
1
Suemanotham, Torpong
1
Wilbur, Kenneth C.
1
Published in...
All
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
Working papers / EC / Instituto Valenciano de Investigaciones Económicas
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés
;
Pardo, Elena
;
Suemanotham, Torpong
-
2010
Persistent link: https://www.econbiz.de/10008667046
Saved in:
2
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->