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~language:"eng"
~subject:"Advertising effects"
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Search: subject:"breakfast cereals"
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Advertising effects
Breakfast cereals
49
Frühstückszerealien
46
USA
20
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20
Consumer behaviour
12
Konsumentenverhalten
12
Kundenbindungsprogramm
7
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7
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6
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6
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6
Preiswettbewerb
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Price competition
6
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6
Rabatt
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Rebate
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5
Children
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5
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Getreide
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Berning, Joshua
2
Rabinowitz, Adam N.
2
Baron, Shawn D.
1
Brouwer, Caryb
1
Garbayo, Amaya
1
Huang, Rui
1
Shum, Matthew
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Journal of advertising research
1
Journal of agricultural and applied economics : JAEE
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
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1
Targeted advertising in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
3
An evaluation of government and industry proposed restrictions on television advertising of
breakfast
cereals
to children
Berning, Joshua
;
Huang, Rui
;
Rabinowitz, Adam N.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
4
,
pp. 507-525
Persistent link: https://www.econbiz.de/10010480138
Saved in:
4
Does advertising overcome brand loyalty? : Evidence from the
breakfast-cereals
market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
Saved in:
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