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~language:"eng"
~subject:"B2B"
~subject:"Deutschland"
~type_genre:"Aufsatz im Buch"
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B2B
Deutschland
B-to-B-Marketing
217
Business-to-business marketing
217
Lieferantenmanagement
56
Supplier relationship management
56
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34
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Cunningham, Malcolm T.
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Hallén, Lars
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Johanson, Jan
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Paluch, Stefanie
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Valla, Jean-Paul
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Wootz, Björn
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
Mobility in a globalised world : [economics, engineering, informatics, logistics, urban planning ; the conference "Mobility in a Globalised World" took place in Iserlohn, Germany, on September 14th -15th, 2011]
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ECONIS (ZBW)
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A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
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2
The British approach to Europe
Cunningham, Malcolm T.
- In:
Strategies for international industrial marketing : the …
,
(pp. 165-234)
.
2013
Persistent link: https://www.econbiz.de/10009689244
Saved in:
3
The German approach to Europe
Johanson, Jan
;
Wootz, Björn
- In:
Strategies for international industrial marketing : the …
,
(pp. 79-126)
.
2013
Persistent link: https://www.econbiz.de/10009689247
Saved in:
4
The French approach to Europe
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 11-78)
.
2013
Persistent link: https://www.econbiz.de/10009689248
Saved in:
5
Internationalisation of remote service technologies : a three country study on perception, adaptation and relationship marketing
Paluch, Stefanie
- In:
Mobility in a globalised world : [economics, …
,
(pp. 75-86)
.
2012
Persistent link: https://www.econbiz.de/10009673850
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