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~language:"eng"
~subject:"Bank"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudie"
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Search: subject_exact:"Firmenimage"
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Bank
Öffentlichkeitsarbeit
Corporate reputation
93
Firmenimage
93
Brand management
16
Großbritannien
16
Markenführung
16
USA
16
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16
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16
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15
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14
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11
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9
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4
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3
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3
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Fallstudie
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80
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Garzone, Giuliana
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1
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1
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1
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1
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1
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1
Williams, Martin
1
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The Oxford handbook of corporate reputation
2
Business and sustainability : concepts, strategies and changes
1
Contributions to management science
1
Corporate social irresponsibility : a challenging concept
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Journal of communication management : an international journal
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Linguistic insights : li ; studies in language and communication
1
Ross School of Business working paper series
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Rhetorical tools for communicating strategic change : Dana's definitional statement
Rogers, Priscilla S.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003745020
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2
Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
Saved in:
3
A framework for reputation management over the course of evolving controversies
Elsbach, Kimberly D.
- In:
The Oxford handbook of corporate reputation
,
(pp. 466-485)
.
2012
Persistent link: https://www.econbiz.de/10009573858
Saved in:
4
Industry self-regulation as a solution to the reputation commons problem : the case of the New York Clearing House Association
Yue, Lori Qingyuan
;
Ingram, Paul L.
- In:
The Oxford handbook of corporate reputation
,
(pp. 278-296)
.
2012
Persistent link: https://www.econbiz.de/10009573871
Saved in:
5
Reconstructing stakeholder relationships using "corporate social responsibility" as a response strategy to cases of corporate responsibility : the case of the 2010 BP spill in the...
Diers, Audra R.
- In:
Corporate social irresponsibility : a challenging concept
,
(pp. 175-204)
.
2012
Persistent link: https://www.econbiz.de/10009732417
Saved in:
6
Communicating sustainability, but producing pollution : the case of the BP oil spill
Brunton, Margaret
- In:
Business and sustainability : concepts, strategies and …
,
(pp. 169-191)
.
2011
Persistent link: https://www.econbiz.de/10009412220
Saved in:
7
Reputation and stakeholder engagement : an Italian case study
Romenti, Stefania
- In:
Journal of communication management : an international …
14
(
2010
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10008825776
Saved in:
8
Multiple sponsorships and advertising in the discursive construction of corporate identity
Garzone, Giuliana
- In:
Discourse, identities and genres in corporate …
,
(pp. 51-74)
.
2010
Persistent link: https://www.econbiz.de/10009013076
Saved in:
9
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
10
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
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