//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Betriebswirtschaftslehre"
~subject:"Pricing strategy"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingwissenschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
Pricing strategy
Marketing theory
93
Marketingtheorie
93
Marketing
57
Marketing management
37
Marketingmanagement
37
Theorie
34
Theory
34
Beziehungsmarketing
10
Relationship marketing
10
USA
10
United States
10
Market research
8
Marktforschung
8
Electronic Commerce
7
E-commerce
6
International marketing
6
Internationales Marketing
6
Management
6
Online-Marketing
4
Business economics
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Marketingforschung
3
Beziehungsmanagement
2
Brand management
2
Europa
2
Internet
2
Kundenmanagement
2
Markenführung
2
Marketingstrategie
2
Mobile Marketing
2
Mobile marketing
2
Social Marketing
2
Social marketing
2
Soziomarketing
2
Telemarketing
2
Unternehmen
2
Verbraucherverhalten
2
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Lehrbuch
Article in journal
15
Aufsatz in Zeitschrift
15
Textbook
3
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
Aufsatzsammlung
1
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Konferenzschrift
1
Thesis
1
more ...
less ...
Language
All
English
German
26
Author
All
Kotler, Philip
3
Keller, Kevin Lane
1
Published in...
All
Prentice Hall marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
2
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
3
Marketing management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->