//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Brand"
~subject:"Werbung"
~type:"journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Werbung
Advertising effects
11
Werbewirkung
11
Advertising
6
Advertising planning
4
Market research
4
Marktforschung
4
Werbeplanung
4
Advertising industry
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Marketing
2
Measurement
2
Messung
2
Psychology of advertising
2
Werbepsychologie
2
Werbewirtschaft
2
Anzeigenwerbung
1
USA
1
United States
1
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Journal
Article
2,930
Book / Working Paper
855
Language
All
English
German
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Journal of advertising research
Oxfordshire [u.a.] : WARC
;
[New York, NY] : Advertising …
;
…
-
Volume 33, issue 1 (January 1993) [?]-
Persistent link: https://www.econbiz.de/10001637225
Saved in:
2
International journal of advertising : the review of marketing communications
Abingdon : Routledge
;
anfangs: Eastbourne, East Sussex …
-
1.1982 -
Persistent link: https://www.econbiz.de/10001637328
Saved in:
3
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
4
Journal of current issues and research in advertising
Abingdon, Oxon : Routledge, Taylor & Francis Group
;
…
-
Volume 14, issue 1 (1992)-
Persistent link: https://www.econbiz.de/10001640226
Saved in:
5
International journal of advertising : the quarterly review of marketing communications
1983-: Abingdon : Routledge, Taylor & Francis Group
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10000351583
Saved in:
6
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10000356956
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->