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~language:"eng"
~subject:"Brand management"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Handbook of business-to-business marketing
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How to succeed in the digital age : strategies from 17 top managers
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New insights on trust in business-to-business relationships : a multi-perspective approach
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The Oxford handbook of strategic sales and sales management
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Business-to-business brand management : theory, research and executive case study exercises
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Commodity Marketing : Strategies, Concepts, and Cases
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Creating and managing superior customer value
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
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Handbook of research on entrepreneurship in agriculture and rural development
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International business development : a concise textbook focusing on international B-to-B contexts
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Mobility in a globalised world : [economics, engineering, informatics, logistics, urban planning ; the conference "Mobility in a Globalised World" took place in Iserlohn, Germany, on September 14th -15th, 2011]
1
Orchestration of the global network organization
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Real-time strategy and business intelligence : digitizing practices and systems
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Relational and functional integration
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Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
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The Routledge companion to contemporary brand management
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The brand challenge : adapting branding to sectorial imperatives
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The handbook of innovation and services : a multi-disciplinary perspective
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
Working papers in economics : (TTUWPE) ; Vol. 17.2005=133-136
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De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
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2
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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3
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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4
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
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5
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
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Relationship marketing and entrepreneurial innovation : a B2B context of stakeholder relationship management
Idris, Hasina
;
Shams, S. M. Riad
- In:
Business models for strategic innovation : …
,
(pp. 125-151)
.
2018
Persistent link: https://www.econbiz.de/10011855828
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7
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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8
Business intelligence within the customer relationship management sphere
Partanen, Jukka
;
Jajaee, Sharareh Mansouri
;
Cavén, Ossi
- In:
Real-time strategy and business intelligence : …
,
(pp. 123-147)
.
2017
Persistent link: https://www.econbiz.de/10011933883
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9
Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.
;
Dalela, Vivek
;
Beatty, Sharon E.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 53-66)
.
2016
Persistent link: https://www.econbiz.de/10011430589
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10
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
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