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~language:"eng"
~subject:"Brand management"
~subject:"Relationship marketing"
~type_genre:"Collection of articles of several authors"
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Brand management
Relationship marketing
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Dissertations from the International Graduate School of Management and Industrial Engineering
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Industrial marketing management : the international journal for industrial and high-tech firms
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Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
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2
Strategic marketing issues in emerging markets
Adhikari, Atanu
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011821852
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3
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
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4
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
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5
Emerging frontiers within B2B marketing: understanding customer needs and managing the customer experience
Rich, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976034
Saved in:
6
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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