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~language:"eng"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
~type_genre:"Thesis"
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Search: subject:"B-to-B-Marketing"
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Brand management
Theorie
B-to-B-Marketing
262
Business-to-business marketing
262
Lieferantenmanagement
66
Supplier relationship management
66
Beziehungsmarketing
39
Relationship marketing
39
Electronic Commerce
34
E-commerce
33
Marketingmanagement
25
Marketing management
24
Business-to-Business-Marketing
23
Preismanagement
19
Pricing strategy
19
Customer value
17
Kundenwert
17
Business network
16
Deutschland
16
Germany
16
Lieferkette
16
Supply chain
16
Unternehmensnetzwerk
16
Salespeople
13
Verkaufspersonal
13
Theory
12
Innovation
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International marketing
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Internationales Marketing
11
Markenführung
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Online retailing
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Online-Handel
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Großbritannien
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10
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10
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195
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195
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English
German
228
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Keller, Kevin Lane
2
Kleinaltenkamp, Michael
2
Beverland, Michael B.
1
Cadeaux, Jack
1
D'Esopo, Michael
1
Durach, Christian F.
1
Ehret, Michael
1
Fließ, Sabine
1
Gemünden, Hans Georg
1
Glynn, Mark S.
1
Glynn, Simon
1
Gomez Macfarland, Hector
1
Graham, Johnny
1
Hartmann, Eva
1
Hartmann, Evi
1
Jensen, Stefanie
1
Kingsman, Brian G.
1
Kotler, Philip
1
Lindemann, Eckhard
1
Lu, Yixin
1
Mishra, Prashant
1
Mudambi, Susan
1
Mudambi, Susan M.
1
Nuneva, Adriana
1
Plinke, Wulff
1
Retno, S. L.
1
Sarkar, Soumya
1
Söllner, Albrecht
1
Vogler, Thomas
1
Wagner, Stephan M.
1
Weber, Jürgen
1
Wengler, Stefan
1
Wilkinson, John
1
Woodside, Arch G.
1
Zippel, Christian
1
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Advances in services marketing
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business relationship management and marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Entrepreneurship in international marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft
1
Handbook of business-to-business marketing
1
International business development : a concise textbook focusing on international B-to-B contexts
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Schriftenreihe Logistik der Technischen Universität Berlin
1
Stochastic modelling in innovative manufacturing : proceedings, Cambridge, UK, July 21 - 22, 1995
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
23
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1
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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2
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
3
A theoretical and practical contribution to supply chain robustness : developing a schema for robustness in dyads
Durach, Christian F.
-
2016
Persistent link: https://www.econbiz.de/10011475078
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4
Data-driven decision making in auction markets
Lu, Yixin
-
2014
Persistent link: https://www.econbiz.de/10010432272
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5
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
6
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
7
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
Saved in:
8
Why brand matters in B2B
D'Esopo, Michael
;
Glynn, Simon
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 143-159)
.
2015
Persistent link: https://www.econbiz.de/10010431236
Saved in:
9
Value sharing in customer-supplier relationships
Lindemann, Eckhard
-
2008
Persistent link: https://www.econbiz.de/10011579096
Saved in:
10
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
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