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~language:"eng"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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The Cornell School of hotel administration handbook of applied hospitality strategy
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2006 Business & Economics Society International Conference ; Vol. 1
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Brands : interdisciplinary perspectives
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Breaking new ground in theory and practice
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Building corporate identity, image and reputation in the digital era
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Conference proceedings Trends in Business Communication 2020
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Consumer brand relationships : meaning, measuring, managing
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Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe
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Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Diversity in European marketing : text and cases
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Does marketing need reform? : fresh perspectives on the future
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1
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
3
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
5
Case 3: pivoting in the pandemic : how blewminds adapted to the Covid-19 pandemic?
Revata Karunasundera
;
Sumit Malik
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 33-49)
.
2024
Persistent link: https://www.econbiz.de/10014528091
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6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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7
A systematic review of the bibliometric literature : branding in marketing strategy
Rosário, Albérico Travassos
- In:
Origin and branding in international market entry processes
,
(pp. 82-116)
.
2023
Persistent link: https://www.econbiz.de/10014436769
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8
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
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9
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
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10
Crafting a positioning strategy : capturing the customer mindshare
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 151-166)
.
2023
Persistent link: https://www.econbiz.de/10014283164
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