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~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Non-commercial literature"
~type_genre:"Personenfestschrift"
~type_genre:"Sammlung"
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Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
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2017
Persistent link: https://www.econbiz.de/10011659566
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B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
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Linder, Christian
;
Beuk, Frederik
; …
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2007
Persistent link: https://www.econbiz.de/10009574228
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