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~language:"eng"
~subject:"Consumer goods"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Database marketing"
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Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
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