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~language:"eng"
~subject:"Consumer goods industry"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Consumer goods industry
Theorie
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85
Vertriebsweg
85
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16
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16
Lieferkette
10
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10
Marketing management
9
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9
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8
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8
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8
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8
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7
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12
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Ahlert, Dieter
1
Bose, Indranil
1
Fally, Michael
1
Fally, Michael G.
1
Gabrielsson, Mika
1
Glynn, Mark S.
1
Göpfert, Ingrid
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Ilonen, Laura
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Fachtagung Business Geographics <2000, Salzburg>
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Zentrum für Geographische Informationsverarbeitung <Salzburg>
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Business-to-business brand management : theory, research and executive case study exercises
1
International journal of retail & distribution management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of organizational computing and electronic commerce
1
Lecture notes in economics and mathematical systems : LNEMS
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ECONIS (ZBW)
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1
Special issue: Sales and negotiations within marketing channels
2014
Persistent link: https://www.econbiz.de/10010463618
Saved in:
2
The role of branded retail in manufacturers' international strategy
Ilonen, Laura
;
Wren, Jody
;
Gabrielsson, Mika
; …
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
Saved in:
3
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
Saved in:
4
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
5
Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
Saved in:
6
Business geographics : GIS in der Wirtschaft
Fally, Michael
(
contributor
);
Fally, Michael G.
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001516323
Saved in:
7
Logistik der Zukunft - logistics for the future
Göpfert, Ingrid
(
ed.
)
-
2001
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10001575157
Saved in:
8
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
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