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~language:"eng"
~subject:"Crisis management"
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Journal of targeting, measurement and analysis for marketing
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The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis
Vassilikopoulou, Aikaterini
;
Lepetsos, Apostolos
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003830418
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