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~language:"eng"
~subject:"Deutschland"
~type_genre:"Fallstudie"
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Search: subject_exact:"Technikakzeptanz"
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Innovation adoption
33
Innovationsakzeptanz
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Hiraoka, Clemens
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Schulz, Sebastian
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Silberer, Günter
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Applied Marketing Science /Angewandte Marketingforschung
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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Handbook of research on mobile marketing management
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ECONIS (ZBW)
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Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
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Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003843941
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