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~language:"eng"
~subject:"France"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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B-to-B-Marketing
217
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Kleinaltenkamp, Michael
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
5
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1
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
1
Entrepreneurship in international marketing
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Field guide to case study research in business-to-business marketing and purchasing
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International business development : a concise textbook focusing on international B-to-B contexts
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Stochastic modelling in innovative manufacturing : proceedings, Cambridge, UK, July 21 - 22, 1995
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B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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2
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
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3
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
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2015
Persistent link: https://www.econbiz.de/10010423228
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4
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
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5
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
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6
The British approach to Europe
Cunningham, Malcolm T.
- In:
Strategies for international industrial marketing : the …
,
(pp. 165-234)
.
2013
Persistent link: https://www.econbiz.de/10009689244
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7
The Swedish approach to Europe
Håkansson, Håkan
- In:
Strategies for international industrial marketing : the …
,
(pp. 127-164)
.
2013
Persistent link: https://www.econbiz.de/10009689245
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8
The German approach to Europe
Johanson, Jan
;
Wootz, Björn
- In:
Strategies for international industrial marketing : the …
,
(pp. 79-126)
.
2013
Persistent link: https://www.econbiz.de/10009689247
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9
The French approach to Europe
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 11-78)
.
2013
Persistent link: https://www.econbiz.de/10009689248
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10
The management of CRM information systems in small B2B service organisations : a comparison between French and British firms
Gurău, Călin
- In:
Enterprise information systems for business integration …
,
(pp. 454-467)
.
2010
Persistent link: https://www.econbiz.de/10011478437
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