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~language:"eng"
~subject:"International marketing"
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McManus, John
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Chandos business and management series
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Strategic change : SC ; briefings in entrepreneurial finance
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Can China overcome the difficulties of establishing successful global brands?
Floyd, David
;
Ardley, Barry
;
McManus, John
- In:
Strategic change : SC ; briefings in entrepreneurial finance
20
(
2011
)
7/8
,
pp. 299-306
Persistent link: https://www.econbiz.de/10010217770
Saved in:
2
Managing global business strategies : a twenty-first-century perspective
McManus, John
;
White, Don
;
Botten, Neil
-
2008
Persistent link: https://www.econbiz.de/10003679720
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