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~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Konsumentenverhalten
Marketing management
Brand equity
48
Markenwert
38
Brand management
25
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25
Markenimage
14
Brand image
13
Consumer behaviour
10
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8
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Germann, Frank
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Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Marketing accountability for marketing and non-marketing outcomes
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on integrating social media into strategic marketing
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
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ECONIS (ZBW)
13
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1
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
2
Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
Saved in:
3
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
5
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
6
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
7
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
8
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
9
Determining the motives and behaviors of brand hate
Günaydin, Reyhan
;
Yıldız, Emel
- In:
Handbook of research on applied AI for international …
,
(pp. 474-498)
.
2021
Persistent link: https://www.econbiz.de/10012303519
Saved in:
10
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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