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~subject:"Konsumgüter"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Accelerating the durable replacement cycle with marketing mix variables
Bayus, Barry L.
- In:
The journal of product innovation management : an …
5
(
1988
)
3
,
pp. 216-226
Persistent link: https://www.econbiz.de/10001071317
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