//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Kundenorientierung"
~subject:"Theorie"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundennähe"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenorientierung
Theorie
Beziehungsmarketing
1,536
Relationship marketing
1,536
Consumer behaviour
311
Konsumentenverhalten
311
Marketing management
129
Marketingmanagement
129
USA
129
United States
129
Customer satisfaction
128
Kundenzufriedenheit
128
Social Web
126
Social web
126
E-commerce
124
Electronic Commerce
124
Customer integration
99
Kundenintegration
99
Lieferantenmanagement
98
Supplier relationship management
98
Dienstleistungsqualität
90
Service quality
90
Theory
90
Customer value
84
Kundenwert
84
Brand management
83
Markenführung
83
Internet marketing
79
Online-Marketing
79
Online retailing
74
Online-Handel
74
Einzelhandel
51
Retail trade
51
Brand image
46
Markenimage
46
Deutschland
44
Germany
44
Innovation
44
Innovation management
44
Innovationsmanagement
44
Brand
43
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
90
Type of publication (narrower categories)
All
Book section
Article in journal
361
Aufsatz in Zeitschrift
361
Graue Literatur
118
Non-commercial literature
118
Arbeitspapier
106
Working Paper
106
Aufsatz im Buch
90
Hochschulschrift
67
Thesis
49
Collection of articles of several authors
33
Sammelwerk
33
Aufsatzsammlung
32
Case study
15
Fallstudie
15
Handbook
14
Handbuch
14
Lehrbuch
12
Textbook
11
Dissertation u.a. Prüfungsschriften
9
Konferenzschrift
7
Collection of articles written by one author
6
Sammlung
6
Conference paper
5
Glossar enthalten
5
Glossary included
5
Konferenzbeitrag
5
Ratgeber
5
Bibliografie
4
Festschrift
4
Guidebook
4
Conference proceedings
3
Bibliografie enthalten
2
Bibliography included
2
Amtsdruckschrift
1
Bibliographie
1
Company information
1
Fallstudiensammlung
1
Firmeninformation
1
Forschungsbericht
1
more ...
less ...
Language
All
English
German
375
French
2
Author
All
Fudenberg, Drew
2
Hennig-Thurau, Thorsten
2
Huber, Frank
2
Lambert, Douglas M.
2
Schmitt, Philipp
2
Almeida, Mário
1
Alt, Rainer
1
Auh, Seigyoung
1
Aykol, Bilge
1
Baier, Daniel
1
Ball, Michael O.
1
Bauer, Hans H.
1
Berthon, Pierre
1
Bhattacharya, Anand K.
1
Bienstock, Carol C.
1
Billen, Peter
1
Bilstein, Nicola
1
Blümelhuber, Christian
1
Bock, Stefan
1
Bonfrer, Andre
1
Botschen, Günther
1
Bowen, David E.
1
Bruhn, Manfred
1
Brusch, Michael
1
Bräutigam, Felix
1
Chayet, Sergio
1
Chen, Chien-Yu
1
Chhajed, Dilip
1
Chiang, Wei-yu Kevin
1
Christ, Mario
1
Christodoulopoulou, Angeliki
1
Cousins, Paul D.
1
Crutchfield, Tammy N.
1
Dallery, Yves
1
Danivska, Vitalija
1
DeMoranville, Carol W.
1
Dholakia, Nikhilesh
1
Dholakia, Ruby R.
1
Diller, Hermann
1
Domegan, Christine
1
more ...
less ...
Published in...
All
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
8
Customer retention in the automotive industry : quality, satisfaction and loyalty
5
Business networking : shaping enterprise relationships on the Internet
3
Handbook of research on customer equity in marketing
3
Advances in services marketing
2
Conjoint measurement : methods and applications
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
2
Supply chain management : processes, partnerships, performance
2
Supply chain optimization
2
The science of service systems
2
Wert- und dialogorientiertes Kundenmanagement
2
21st century management ; 1
1
A handbook of management theories and models for office environments and services
1
Advances in distribution logistics
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Branding and sustainable competitive advantage : building virtual presence
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Cu - Hi
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Does marketing need reform? : fresh perspectives on the future
1
E-marketing ; Vol. 2
1
Economics and information systems
1
Economics and the Internet : proceedings from the Third Berlin Internet Economics Workshop ; Berlin, June 2000
1
Enterprise & business management : a handbook for educators, consultants and practitioners
1
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
1
Essays on contracts, mechanisms and information revelation
1
Exploring services science : 4th international conference, IESS 2013, Porto, Portugal, February 7 - 8, 2013 ; proceedings
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 3
1
Globalisation and social responsibility
1
Handbook of marketing decision models
1
Handbook on brand and experience management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Information systems development
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
International business development : a concise textbook focusing on international B-to-B contexts
1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
10
of
90
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Empowerment and customer decision rules in franchise networks
Michael, Steven C.
- In:
Networks in International Business : Managing …
,
(pp. 135-149)
.
2023
Persistent link: https://www.econbiz.de/10013539384
Saved in:
2
Service management - focus on customer experience
Danivska, Vitalija
;
Klungseth, Nora Johanne
- In:
A handbook of management theories and models for office …
,
(pp. 205-219)
.
2022
Persistent link: https://www.econbiz.de/10012888057
Saved in:
3
Commodities and customer loyalty : squaring of the circle?
Billen, Peter
;
Raff, Tilmann
;
Thorrold, Craig
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 185-214)
.
2022
Persistent link: https://www.econbiz.de/10013272005
Saved in:
4
Relationship management : status and theory
Ledingham, John A.
-
2021
Persistent link: https://www.econbiz.de/10012505006
Saved in:
5
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
6
The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
Saved in:
7
Sustainable Customer Experience : bridging theory and practice
Signori, Paola
;
Gozzo, Irene
;
Flint, Daniel J.
; …
- In:
The synergy of business theory and practice : advancing …
,
(pp. 131-174)
.
2019
Persistent link: https://www.econbiz.de/10012105700
Saved in:
8
The risks associated with the efforts in the creation of loyal customers
Kovač, Ivan
;
Novak, Ivan
;
Tompić, Nikolina
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 198-221)
.
2018
Persistent link: https://www.econbiz.de/10011939486
Saved in:
9
Gaining a continuous retaining relationship with customers in mobile sector
Samanta, Irene
- In:
Strategic information systems and technologies in …
,
(pp. 258-273)
.
2017
Persistent link: https://www.econbiz.de/10011643022
Saved in:
10
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->