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~language:"eng"
~subject:"Leistungsbündel"
~subject:"Regionales Cluster"
~type_genre:"Reprint"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Regionales Cluster
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
5
Supplier relationship management
5
Marketing management
2
Marketing theory
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Marketingmanagement
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Marketingtheorie
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Beziehungsmarketing
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Brand
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Brand management
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Bundling strategy
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Developing countries
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Dienstleistungsmarketing
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Economic development
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Entwicklungsländer
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Firm performance
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Markenartikel
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Markenführung
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Naresh K. Malhotra
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Lusch, Robert F.
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Mudambi, Susan
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Vargo, Stephen L.
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Brand management ; Vol. 4
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
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2
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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