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~language:"eng"
~subject:"Leistungsbündel"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Leistungsbündel
B-to-B-Marketing
40
Business-to-business marketing
39
Lieferantenmanagement
18
Supplier relationship management
18
Beziehungsmarketing
8
Relationship marketing
8
E-commerce
5
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Marketingmanagement
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1994-2009
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Auction
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Auktion
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Bundling strategy
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Großbritannien
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Italien
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Italy
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Mediaset
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Silvio Berlusconi
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Bharadwaj, Sundar S.
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Lusch, Robert F.
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Murtha, Brian R.
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Ng, Irene
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Nudurupati, Sai S.
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Tasker, Paul
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AIM Research working paper series
1
Marketing-mix strategies - product strategy and promotion strategy
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Interlocking networks within and between firms : implications for developing effective solutions
Murtha, Brian R.
;
Bharadwaj, Sundar S.
;
Van Den Bulte, …
-
2011
Persistent link: https://www.econbiz.de/10009376797
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2
Value co-creation in the delivery of outcome-based contracts for business-to-business service
Ng, Irene
;
Nudurupati, Sai S.
;
Tasker, Paul
-
2010
Persistent link: https://www.econbiz.de/10003987648
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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