Ye, XinMei; Hira Batool; Huang, Shi-Zheng - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-21
The outbreak of COVID-19 has made the offline real economy suffer an unprecedented test, and the online e-commerce … interaction between e-commerce livestreaming and consumer decision-making, taking the e-commerce livestream as an independent …. This paper explores the evolution from e-commerce livestreaming to customer loyalty. The target sample consists of 475 …