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~language:"eng"
~subject:"Market research"
~subject:"Marketingmanagement"
~type_genre:"Textbook"
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Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
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2004
-
2. ed
Persistent link: https://www.econbiz.de/10001783094
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