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~language:"eng"
~subject:"Market research"
~type_genre:"Arbeitspapier"
~type_genre:"Einführung"
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Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
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2010
Persistent link: https://www.econbiz.de/10008665145
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Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002099391
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