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~language:"eng"
~subject:"Marketing management"
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Journal of business case studies
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Strategic horizon of market success : comparing alternative "strategic landscapes" of the new
product
development
process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
2
New
product
development
process
implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
3
Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A.
- In:
Journal of business case studies
9
(
2013
)
3
,
pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
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