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~language:"eng"
~subject:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Marketing theory
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Global journal of business management : GJBM
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ECONIS (ZBW)
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Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
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2
Networked marketing
Vana, Alin Sergiu
-
2009
Persistent link: https://www.econbiz.de/10003898419
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3
Direct marketing and relationships marketing : theoretical approach
Goswami, Anju
- In:
Global journal of business management : GJBM
8
(
2014
)
1
,
pp. 73-83
Persistent link: https://www.econbiz.de/10010426669
Saved in:
4
Essays in sales compensation and direct marketing
Steenburgh, Thomas J.
-
2004
Persistent link: https://www.econbiz.de/10003777155
Saved in:
5
Target selection and optimal mail strategy in direct marketing
Jonker, Jedid-Jah Jan
-
2002
Persistent link: https://www.econbiz.de/10013265160
Saved in:
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