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~language:"eng"
~subject:"Product placement"
~subject:"Werbepsychologie"
~type_genre:"Thesis"
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Product placement
Werbepsychologie
Advertising effects
58
Werbewirkung
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Consumer behaviour
25
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25
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Becker, Maren
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Wood, Natalie T.
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Advertising effectiveness : the role of content
Becker, Maren
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2017
Persistent link: https://www.econbiz.de/10011716791
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Differentiated fear appeals : the role of secondary emotions in motivating appraisals of self-accountability and action
Grasshoff, Kirsten Anne
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2003
Persistent link: https://www.econbiz.de/10003564809
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3
Incongruity between ads and consumer expectations of advertising
Loef, Joost
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2002
Persistent link: https://www.econbiz.de/10001701827
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4
Personalization of the web interface
Wood, Natalie T.
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2002
Persistent link: https://www.econbiz.de/10002654954
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