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~language:"eng"
~subject:"Waschmittelindustrie"
~type_genre:"Fallstudie"
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Waschmittelindustrie
Detergent industry
7
Multinationales Unternehmen
3
Transnational corporation
3
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2
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2
Egypt
2
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Henkel AG & Co. KGaA
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Hindustan Lever Ltd. <Bombay>
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Case studies on MNCs in India
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Cases on business and management in the MENA region : new trends and opportunities
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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E-marketing ; Vol. 2
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
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2
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
-
2012
Persistent link: https://www.econbiz.de/10009575239
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3
The global sustainability initiative at Henkel's Laundry and Home Care sector
Swoboda, Bernhard
;
Löwenberg, Margot
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 837-854)
.
2011
Persistent link: https://www.econbiz.de/10009310247
Saved in:
4
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
- In:
Cases on business and management in the MENA region : …
,
(pp. 205-217)
.
2011
Persistent link: https://www.econbiz.de/10009406252
Saved in:
5
Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "performance based on sustainability" : das Beispiel Henkel ; [aus dem Unternehmensbereich Wasch-...
Swoboda, Bernhard
;
Löwenberg, Margot
-
2010
Persistent link: https://www.econbiz.de/10008903702
Saved in:
6
The branding of Chhokra
Juyal, Som Aditya
;
Faisal, Mohd. Nishat
; …
- In:
Vision : the journal of business perspective
13
(
2009
)
3
,
pp. 69-75
Persistent link: https://www.econbiz.de/10003922601
Saved in:
7
Detergent wars in India
In:
Case studies on MNCs in India
,
(pp. 245-269)
.
2007
Persistent link: https://www.econbiz.de/10003737802
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