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~language:"eng"
~subject:"Werbung"
~type_genre:"Book section"
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Search: subject_exact:"Celebrity-Werbung"
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Werbung
Celebrity endorsement
52
Celebrity-Werbung
52
Advertising effects
16
Werbewirkung
16
Brand management
13
Markenführung
13
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Agyapong, Gloria Kakrabah-Quarshie
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Celebrity, convergence and transformation
1
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
The advertising handbook
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ECONIS (ZBW)
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Public service advertising and celebrity endorsement in Ghana
Appiah-Nimo, Christina
;
Ofori, Daniel
;
Agyapong, Gloria …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 21-41)
.
2023
Persistent link: https://www.econbiz.de/10014289780
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2
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
3
An exploratory study on the main factors influencing the effectiveness of advertising when using celebrity endorsement
Sliburyte, Laimona
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 396-405)
.
2010
Persistent link: https://www.econbiz.de/10009492201
Saved in:
4
Celebrity
Powell, Helen
- In:
The advertising handbook
,
(pp. 99-108)
.
2009
Persistent link: https://www.econbiz.de/10003851905
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