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~subject:"World"
~type:"article"
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Search: subject_exact:"Country image"
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World
Designation of origin
109
Herkunftsbezeichnung
109
Country image
94
Brand image
81
Markenimage
79
Consumer behaviour
71
Konsumentenverhalten
70
country image
50
Brand management
26
Markenführung
26
International marketing
24
Internationales Marketing
22
China
19
Tourism marketing
17
Tourismusmarketing
17
Corporate reputation
14
Firmenimage
14
Country of origin
13
Destination management
13
Destinationsmanagement
13
Rules of origin
11
Ursprungsregeln
11
destination image
11
Holiday behaviour
10
Urlaubsverhalten
10
Brand
9
Multinationales Unternehmen
9
South Korea
9
Tourism
9
Tourismus
9
Transnational corporation
9
Country Image
8
Markenartikel
8
Südkorea
8
Welt
8
National culture
7
Nationalkultur
7
Product image
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Spain
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8
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Breiter Terry, Deborah
1
De Nisco, Alessandro
1
Hahm, Jeeyeon
1
Hendriana, Evelyn
1
Heslop, Louise A.
1
Khairil Wahidin Awang
1
Lima, Afonso Carneiro
1
Massi, Marta
1
Nadeau, John
1
Naray, Olivier
1
O'Reilly, Norm
1
Papadopoulos, Nicolas G.
1
Paswan, Audhesh K.
1
Rabêlo Neto, Alexandre
1
Raja Nerina Raja Yusof
1
Rana, Kishan S.
1
Sousa-Filho, José Milton de
1
Sun, Qin
1
Tasci, Asli DA
1
Tieslau, Margie A.
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International journal of diplomacy and economy
2
Journal of global marketing
2
European business review
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
The roles of the country's cognitive, affective, and personality aspects in international students' decision-making
Hendriana, Evelyn
;
Khairil Wahidin Awang
;
Raja Nerina …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10014419262
Saved in:
2
Internationalization of culture and soft power
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
European business review
34
(
2022
)
1
,
pp. 103-126
Persistent link: https://www.econbiz.de/10013164651
Saved in:
3
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
4
A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli DA
;
Hahm, Jeeyeon
;
Breiter Terry, Deborah
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
Saved in:
5
Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin
;
Paswan, Audhesh K.
;
Tieslau, Margie A.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011654414
Saved in:
6
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
7
Economic diplomacy : what might best serve a developing country?
Rana, Kishan S.
- In:
International journal of diplomacy and economy
1
(
2013
)
3/4
,
pp. 232-247
Persistent link: https://www.econbiz.de/10010394719
Saved in:
8
Commercial diplomacy : an integrative framework
Naray, Olivier
- In:
International journal of diplomacy and economy
1
(
2012
)
2
,
pp. 119-133
Persistent link: https://www.econbiz.de/10009778712
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