//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~type_genre:"Arbeitspapier"
~type_genre:"Einführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
93
Marketing theory
92
Theorie
33
Theory
33
Consumer behaviour
15
Konsumentenverhalten
15
Marketing management
15
Marketingmanagement
15
Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Dienstleistungsmarketing
5
Selling
5
Services marketing
5
USA
5
United States
5
Verkauf
5
Betriebliche Wertschöpfung
4
Bibliometrics
4
Bibliometrie
4
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
4
Market share
4
Marktanteil
4
Value creation
4
Competition
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Kundenintegration
3
Ladengestaltung
3
Market entry
3
Market research
3
Markteintritt
3
Marktforschung
3
more ...
less ...
Online availability
All
Free
44
Undetermined
2
Type of publication
All
Book / Working Paper
93
Type of publication (narrower categories)
All
Arbeitspapier
Einführung
Article in journal
1,145
Aufsatz in Zeitschrift
1,145
Aufsatz im Buch
401
Book section
401
Reprint
180
Collection of articles of several authors
172
Sammelwerk
172
Graue Literatur
113
Non-commercial literature
113
Lehrbuch
94
Textbook
93
Working Paper
86
Konferenzschrift
75
Aufsatzsammlung
58
Conference proceedings
51
Hochschulschrift
42
Thesis
35
Biografie
34
Biography
34
Glossar enthalten
30
Glossary included
30
Festschrift
29
Collection of articles written by one author
26
Sammlung
26
Mehrbändiges Werk
16
Multi-volume publication
16
Case study
13
Fallstudie
13
Bibliografie enthalten
9
Bibliography included
9
Conference paper
9
Handbook
9
Handbuch
9
Konferenzbeitrag
9
CD-ROM, DVD
5
Systematic review
5
Übersichtsarbeit
5
Bibliografie
4
more ...
less ...
Language
All
English
German
28
French
5
Swedish
1
Author
All
Franses, Philip Hans
6
Bultez, Alain V.
4
Grönroos, Christian
4
Kotler, Philip
4
Smith, N. Craig
4
Stremersch, Stefan
4
Armstrong, Gary
3
Oest, Rutger van
3
Verhoef, Peter C.
3
Aaker, Jennifer
2
Brasel, S. Adam
2
Dekimpe, Marnik G.
2
Dietz, Bart
2
Fournier, Susan
2
Heerde, Harald J. van
2
Horn, Henrik
2
Möller, K. E. Kristian
2
Naert, Philippe Antoine
2
Ormrod, Robert P.
2
Shy, Oz
2
Sárváry, Miklós
2
Van Den Bulte, Christophe
2
Verbeke, Willem J. M. I.
2
Andrew, Stephen T.
1
Anttila, Mai
1
Austin, Robert D.
1
Babanov, Alexander
1
Baecke, Philippe
1
Bakker, Arnold B.
1
Belschak, Frank
1
Betancourt, Roger R.
1
Bettas, Nikolaos
1
Bewley, Ronald A.
1
Bley, Sabine
1
Blythe, Jim
1
Boone, Louis E.
1
Bradlow, Eric T.
1
Brady, Mairead
1
Cason, Timothy N.
1
Cauberghe, Verolien
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
7
Center for Economic Research <Tilburg>
1
Freie Universität Berlin / Marketing-Department
1
Panepistēmio Kypru / Department of Economics
1
Svenska Handelshögskolan <Helsinki>
1
Published in...
All
ERIM report series research in management
14
Faculty & research / Insead : working paper series
8
Working paper / European Institute for Advanced Studies in Management
7
Meddelanden från Svenska Handelshögskolan
5
Working papers / Harvard Business School, Division of Research
3
Discussion paper / Tinbergen Institute
2
Management working paper
2
Research and the development of pedagogical materials : working papers
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Working papers / Helsinki School of Economics
2
Working papers / Lancaster University Management School
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Always Learning
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / School of Economics, The University of New South Wales
1
Dryden Press publications in marketing / Principles of marketing and marketing management
1
ESCP Europe working paper
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Krannert working paper series
1
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
1
Pearson one series
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research paper series / Graduate School of Business, Stanford University
1
Research paper series / Stanford Graduate School of Business
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Ross School of Business working paper series
1
Rotterdam Institute for Business Economic Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
SAGE key concepts
1
SMC working papers series / SMC, Swiss Management Center
1
Seminar paper / Institute for International Economic Studies, University of Stockholm
1
Simon Business School working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
93
Showing
61
-
70
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
Saved in:
62
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
63
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
Saved in:
64
Foundations of marketing
Jobber, David
;
Fahy, John
-
2003
Persistent link: https://www.econbiz.de/10001676520
Saved in:
65
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
66
Informative advertising and product differention
Christou, Charalambos
-
2003
Persistent link: https://www.econbiz.de/10001927939
Saved in:
67
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
68
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
Saved in:
69
Modeling the marketing strategy-performance relationship : towards an hierarchical marketing performance framework
Huizingh, Eelko
;
Zengerink, Evelien
-
2001
Persistent link: https://www.econbiz.de/10001633556
Saved in:
70
Finance and strategy : time-to-wait or time-to market?
Lint, Leendert Johan Onno
;
Pennings, Enrico
-
1998
Persistent link: https://www.econbiz.de/10000990727
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->