Priilaid, D.; Feinberg, J.; Carter, O.; Ross, G. - In: South African Journal of Business Management 40 (2009) 4, pp. 51-58
the wine media as proxies of genuine quality, it remains uncertain whether such expert ratings, in turn, serve to … influence the public in their own sighted assessments of wine quality. To determine the influence of the expert rating cue in … extrinsic cue be targeted more specifically at wine "novices", and (2) that this narrowing of marketing focus implies a more …