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~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Univ.-Prof. (em.) Dres. h.c. Dr. Heribert Meffert - 80 Jahre
Dahlhoff, Hans-Dieter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 69-70
Persistent link: https://www.econbiz.de/10011788263
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Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
)
-
2001
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001562993
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