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City branding : theory and cases
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Branding Chinese mega-cities : policies, practices and positioning
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Destination branding : creating the unique destination proposition
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Event tourism and destinations : case studies and best practice
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Events und Tourismus : Stand und Perspektiven der Eventforschung
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Global themes and local variations in organization and management : perspectives on glocalization
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Handbook on organisational entrepreneurship
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Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Society and Tourism Management Session ; Pt. 1
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Productivity in tourism : fundamentals and concepts for achieving growth and competitiveness
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Sozialpsychologie und Ökonomie : Beiträge des 25. Hamburger Symposions zur Methodologie der Sozialpsychologie
1
Squaring the circle : essays in honour of Bert Steenge
1
Strategic information systems ; Vol. 1
1
Strategic information systems ; Vol. 2
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Strategies and promotion of innovation in regional policies around the Mare Balticum : [The seventh Hanseatic Conference from May 14 to May 16, 2012 focused on "Innovation and innovative strategies in regional policy around the mare balticum", ...] /publ. by Baltic Sea Academy e.V. Max Hogeforster
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The usage of digital marketing tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
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2
Sustainability marketing in contending for the position of the European Capital of Culture (ECoC)
Ezeifekwuaba, Tochukwu Benedict
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 85-114)
.
2022
Persistent link: https://www.econbiz.de/10013463295
Saved in:
3
The need and importance of financial innovation in city marketing
Eravcı, Abdullah
- In:
Management strategies to survive in a competitive …
,
(pp. 215-232)
.
2021
Persistent link: https://www.econbiz.de/10012591802
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4
Modeling a city's branding tools : the case of Istanbul
Oğuztimur, Senay
- In:
Advancing insights on brand management
,
(pp. 143-156)
.
2017
Persistent link: https://www.econbiz.de/10011855088
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5
Management of a city brand : an examination on three stakeholders' attitudes
Bayrakdaroğlu, Funda
- In:
Advancing insights on brand management
,
(pp. 157-174)
.
2017
Persistent link: https://www.econbiz.de/10011855095
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6
The impact of outdoor cultural festivals on the city image : Lublin case study
Kołtun, Aleksandra
- In:
Urban events, place branding and promotion : place …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012161200
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Resisting Rio de Janeiro's event-led place promotion : from insurgent rebranding to festive counter-spectacle
Broudehoux, Anne-Marie
- In:
Urban events, place branding and promotion : place …
,
(pp. 124-140)
.
2020
Persistent link: https://www.econbiz.de/10012161213
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8
The interaction between experience, satisfaction, and positive word of mouth : a study on city marketing in Afyonkarahisar;
Özmen, Alpaslan
;
Ögel, İlkin Yaran
- In:
Contemporary issues in business economics and finance
,
(pp. 105-121)
.
2020
Persistent link: https://www.econbiz.de/10012313159
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9
Location communication in Leipzig and thoughts about destination management
Jacke, Christian Albert
- In:
European cities in dynamic competition : theory and …
,
(pp. 93-109)
.
2018
Persistent link: https://www.econbiz.de/10011915182
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10
Key factors for successful city marketing: an example from Münster
Spinnen, Bernadette
- In:
European cities in dynamic competition : theory and …
,
(pp. 113-121)
.
2018
Persistent link: https://www.econbiz.de/10011915184
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